Your website development is not all about content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
Remember we are talking about complete website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.
A website can be more than just your window into the cyber world. It’s your base of operations and can also be a source of rich information about your business. Use site stats to help you improve how you run your business.
What To Look For:
A number of different statistics can help you improve the way that search engines look at your site. You can learn something useful from each individual statistic, to tell you how you are doing right now.
1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. Find out which items you should drop and which you should focus on.
2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are visiting for the first time. As such, the more unique visits you received, the higher the potential client base.
3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Any ads you post can also be tracked to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.
Google Analytics is a free program that you can use to measure these and other website stats. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
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