When it comes to online promotional concepts and seo services, article marketing is at the top of the tree. A lot is known about this type of campaign now and it has a good history. It is always used by the most successful Internet marketers and those organisations that have built a considerable presence online. Also known as “Mr. Fire,” Dr. Joe Vitale is one of the better known and more vociferous proponents of article marketing, due to his success.
What is the reason for the popularity of article marketing, and it being one of the very best seo services available? To answer this question we need to consider why the Internet is such a popular medium in itself. We have never seen a medium as powerful as the Internet. Billions of webpages around the net exchange information in one form or another. The most popular websites and pages stand apart due to the quality of the information contained within. Those successful websites know all too well that people are looking every day, in increasing numbers, for ever more information. The Internet serves a great purpose as a global educator.
As we have asserted that information is critical, articles provide a vehicle for disseminating it. Article composition varies considerably according to the covered subject. For example, you could compile a blog post of just 300 words on a simple subject or a comprehensive white paper numbering 10,000 words, highly technical and relevant. No matter where you look, an eager public will always be looking for an increasing amount of information via articles.
Don’t underestimate the amount of work involved in article marketing, but it is well worth while. The whole process begins with the creation of the content. You must ensure that this is very well written, is relevant and related to the subject, also known as the keyword. Above all, make sure that the article is informative and educational and does not have an endless amount of “filler” within.
The power of article marketing and this style of SEO is based on the distribution of the expertly composed article. There are many large distribution sites on the Internet, also known as article directories, which are effectively repositories of knowledge. Articles submitted to these directories will, once accepted, be available for discovery. As people search, using the major search engines, for information about their chosen subject or keyword, the articles contained within these directories will be presented to them for consumption.
Google and Bing, the big search engines, will be your friends as they provide researchers with valuable information. Over the years, these engines have become extremely good at providing very targeted results for people. They place additional credibility on information discovered within the top article directories and authority sites – and your well-written, keyword-targeted articles will likely be displayed to the searchers. If you have done your job correctly, the information links that you provided at the bottom of the article will be of interest to the reader. This is the start of the visitor’s journey into your sales funnel, as once you have attracted him or her, it is now up to you to entice the visitor to actually buy your product or service.
Article marketing represents a multi-faceted approach to Internet marketing, and one of the most powerful of all seo services.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!