Have you ever wondered how some websites do very well and others just swim for a while before sinking? It could be something to do with the big picture. By looking at websites statistics you can learn a lot about how an online business is faring. Let’s take a minute and look more carefully at these stats.
Getting Set Up.
When you decide to roll out your website development, it’s going to be important to monitor your progress. It might not be possible to visit every day. You may want to but there are other tasks to tend to. It’s best to try and automate everything so that your site can take care of itself and you will only have to concern yourself with additional content and site upkeep.
To do this, will require a well thought out approach. Basic to that plan is a way to measure what goes on during the course of a day on your site. People visit, read articles, click on ads, view products and use the shopping cart. Look at each one of these activities to help you determine how your business will grow in the future.
You can add files to your web page yourself to capture certain stats. An easier step would be to get involved with a website stats program to do the work for you. Choose something like Google Analytics. You may well be familiar with Google products and know how they can help your business succeed.
Analyse the following with Google Analytics:
* Your Traffic.
* Marketing Strategies (ads).
* Keywords.
* Your conversion rates.
This is only the beginning. Once you have signed up you can look at what the program has to offer, but be ready, because there is a lot to understand.
Making Changes.
As you now have a way to track any changes you make, see what information you can glean versus not doing anything at all.
* Improve Keyword Optimisation – The keywords that you decided to use may all not perform well. Using stats on page views and visitors, you can tell which of your keywords is bringing in the most traffic. For the ones that are not, consider exchanging keywords on that web page and see how that might improve sales.
* Make Your Content Offerings Better – if you find low page views, then people can’t find your content on that all-important first page of search engine results. Look again at your content. Is your keyword density within the right range? Are you using too many? Search engines don’t look kindly on keyword stuffing, and in such conditions will not rank your work favourably. You have to be able to provide quality information using only the most appropriate number of words.
Are you analysing your site stats? Remember to change one parameter at a time to find the right mix that will help your website development succeed.
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
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