Your website development can really make you money. It can take your business from so-so to WOW! Statistics can help you, you just have to learn how to use them.
Website statistics can tell you a lot of things. They can show you which products are doing well and which are not. Find out what visitors like about your website development, and what they don’t like too. Are your keywords working? That needs to be explained as well.
When you start planning your business, you need to develop a business plan that will help map out where you see your sales going from one year to the next. With online businesses you can do this through website statistics. These are measurements of various activities on your website that directly relate to your business.
Your Website Statistics.
One of the things that you want is traffic. Without traffic you won’t get any sales and your business won’t grow. A marketing plan will detail how to get traffic. It’s not a foolproof way, however.
You won’t know if your efforts are working unless you measure them. This is where statistics come in. Do you know what to measure? Consider these:
* Unique visitors (different people going to your site).
* Keyword analysis (to tell you which keywords would bring in traffic).
* Conversion rates (how many visitors go from reading to buying items).
* Webpage analysis (see where visitors go to when they are in your website).
* Page views (how many people visit each unique page on your website).
These are just a few of the stats that you will be interested in knowing. When you first begin marketing your site, statistics can help you find out if you’re on the right page, so to speak.
Do your keywords drive traffic?
While you can gather statistics monthly, sometimes it takes a few months to identify a trend. Analysing a trend can show you if your current plan is working. Because of the lag time, it’s not wise to make changes to your plan for several months, to give it time to work, or not work. When starting out, it often takes that long to accurately identify sales.
Site statistics give you somewhere to start. Without some way to measure your business efforts it’s like shooting in the dark – you don’t know if you’ve hit or miss. Analyse everything from an overall perspective and you’ll get a better idea of what to change as you move forward.
To start off with, make sure you have a way to measure site information, right now. You can get both free and paid software tools to help you with this task. You can also hire companies to measure that information for you and analyse the data to anticipate the next move that you need to make. For a small online business enterprises, the software should help the owner to make a reasonable assessment to start out with.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!